Gong cha launches Tea-ramisu Latte with Milk Foam in U.S. shops

Gong cha is rolling out a limited-time Tea-ramisu Latte with Milk Foam at participating U.S. locations starting Nov. 10, turning tiramisu flavors into a tea-and-espresso drink. The launch extends the bubble tea chain’s menu innovation push as it grows across nearly 2,200 locations in 32 international markets.

Why it matters: - Gong cha is betting that familiar dessert flavors can drive interest in bubble tea and keep menus fresh for U.S. customers. - The launch gives the chain another limited-time item that blends tea, coffee and dessert cues in one drink.

What happened: - Gong cha launched Tea-ramisu Latte with Milk Foam at participating U.S. locations on Nov. 10. - The drink is a limited-time beverage. - The brand describes the release as a new take on tiramisu for the bubble tea category.

The details: - Tea-ramisu Latte with Milk Foam combines freshly brewed black tea and espresso. - The drink includes tiramisu-inspired milk foam. - Gong cha finishes the beverage with a dusting of cocoa. - The company positions the drink as a chilled beverage built around dessert-style flavors. - Gong cha operates nearly 2,200 locations across 32 international markets. - The brand was founded in Taiwan in 2006. - Gong cha’s name means to offer the best tea to the emperor from all of one’s possessions. - Gong cha says customers can customize beverages to their exact specifications. - The company says it does not sacrifice flavor or technique. - Gong cha says its premium product, scalable operating model and corporate support have helped drive growth in the U.S. and internationally. - More information is available on Gong cha's U.S. website.

Between the lines: - The launch fits a broader food-and-beverage trend of turning recognizable desserts into drink formats. - Gong cha is using a familiar flavor profile to broaden appeal beyond traditional bubble tea buyers. - The espresso-tea combination suggests the brand is targeting customers who want both caffeine and dessert-like sweetness.

What's next: - The Tea-ramisu Latte with Milk Foam will remain available only for a limited time at participating U.S. shops. - Gong cha may use response to the drink to inform future seasonal or dessert-inspired menu tests.

The bottom line: - Gong cha is leaning on a well-known dessert to create a limited-time U.S. drink that could widen the brand’s appeal.