LiveMore Superfoods relaunches in the U.S. with new brand identity and Walmart expansion

LiveMore Superfoods has relaunched its U.S. brand under a new wellness-focused identity as it expands into mass retail and prepares to launch direct-to-consumer sales. The move puts the Nutrisco-backed company on a broader path beyond frozen fruit, with new products now in about 700 Walmart stores.

Why it matters: - LiveMore Superfoods is trying to move from a narrow frozen-fruit business into a broader daily wellness brand. - The shift gives the company a clearer position in functional snacks, convenient nutrition, and better-for-you products. - The Walmart rollout expands the brand’s reach in a major U.S. retail channel.

What happened: - LiveMore Superfoods unveiled a full brand relaunch in the U.S. around the concept “Good, Clean Livin’.” - The company is part of Nutrisco, the food division of Chile’s Empresas Copec. - The brand said the relaunch reflects its evolution from frozen fruit into a modern wellness platform. - LiveMore Superfoods placed its new Yogurt & Granola Covered Strawberries and Covered Raspberries in about 700 Walmart stores, or roughly 18% of Walmart’s U.S. locations.

The details: - The new packaging draws on retro California styling and is designed to stand out on shelf. - The redesign is meant to make flavor navigation easier and communicate product benefits more clearly. - The portfolio now has two main lines. - One line includes smoothie cups and bags that are ready to blend. - Those smoothies are focused on benefits such as Protein, Energy, and Immunity. - The second line includes fruit covered in yogurt or chocolate. - That line is positioned as a convenient, indulgent, fruit-based snack for different times of day. - LiveMore Superfoods plans to launch a direct-to-consumer e-commerce platform. - The digital channel is meant to reach new audiences, strengthen customer relationships, and support U.S. expansion.

Between the lines: - The relaunch signals a category reset, not just a visual update. - LiveMore Superfoods is pairing retail expansion with a stronger wellness message to compete in faster-growing snacking and functional-food segments. - The company is also leaning on Nutrisco’s international backing as it pushes deeper into North American channels.

What’s next: - LiveMore Superfoods plans to keep building its presence in key North American retail channels. - The company will use product innovation and its new e-commerce channel to broaden distribution. - The brand is positioning itself for sustained U.S. growth around functional, convenient products that fit current eating habits.

The bottom line: - LiveMore Superfoods is betting that a wellness-first identity, broader product mix, and wider retail access will help it grow beyond frozen fruit in the U.S.