Calbee’s Roasted Miso & Garlic Potato Chips win The Kitchn’s Best in Show award

Calbee America’s new Roasted Miso & Garlic Potato Chips landed on The Kitchn’s 2026 Sweets & Snacks Expo Best in Show list, putting the flavor in the top 10 after judges sampled hundreds of products. The recognition gives the California-made snack a national spotlight as Calbee expands its East-meets-West chip lineup. Why it matters: - The award gives Calbee America a high-profile endorsement for a new flavor entering the U.S. market. - The recognition can help the snack stand out with retailers and shoppers in a crowded salty-snack category. - The placement underscores continued demand for products that mix familiar formats with global flavors. What happened: - The Kitchn named Calbee Roasted Miso & Garlic Potato Chips one of its “Best in Show” winners from the 2026 Sweets & Snacks Expo. - The chips placed in the outlet’s top 10 after being selected from hundreds of products sampled at the annual industry event. - Calbee America announced the recognition on June 17, 2026. The details: - Calbee Roasted Miso & Garlic Potato Chips combine American-style crunch with Japanese culinary inspiration. - The chips are made from fresh, thin-cut potatoes for a light, crispy texture. - Calbee uses advanced flavor technology to deliver an umami-rich flavor profile. - The flavor joins Calbee’s East-meets-West lineup, which also includes Seaweed & Salt, Honey Butter, Hot & Spicy and Pizza. - The chips were produced at Calbee America’s R&D Innovation Center in California. - The flavor is currently sold at specialty Asian grocers. - Retailers nationwide can carry the product. - The original Calbee Potato Chips lineup is sold in the Asian aisle at select mainstream retailers, including Five Below and Walmart, and through Amazon. - The suggested retail price is $2.99 to $3.99 per bag. Between the lines: - Calbee is leaning into the broader U.S. appetite for Asian-inspired snacks. - The brand is positioning the product as both authentic and accessible, using a familiar chip format to introduce a distinct flavor profile. - The company’s U.S. messaging ties the new flavor to its Japan-first heritage and its long history of adapting snacks for different markets. - Calbee says the chips reflect what the company does best: bringing authentic Asian flavor inspiration to familiar snack formats in a way that feels exciting, approachable and craveable. What’s next: - Calbee America will continue selling the new flavor through specialty Asian grocers and to retailers nationwide. - Wider distribution could follow as more mainstream chains decide to add the product. - The company is also promoting its broader snack portfolio through CalbeeAmerica.com, HarvestSnaps.com and Calbee.co.jp/EN/.